Africa Travel
Association News Release
Statistics
prove Africa Travel and Air Highways
Web Sites are "Sticky.”
VIEWERS
SPEND INCREASING AMOUNTS OF TIME ON SITE BECAUSE OF 700
PAGES OF EDITORIAL RICH CONTENT.
New York, NY, USA: For an
association magazine and web publisher that targets a
narrow (yet affluent and influential) niche market,
latest results for www.africa-ata.org are making ATA look
like wizards. (Webtrends Nov. 1, 2001).
• Daily hits, up by over
1,000 per day since May, now average 1,263, 000 annually.
The total becomes 2,122,210 hits and 730,730 page views
when combined with Air Highways site, now linked
seamlessly with ATA's Africa site. Both target travel
agencies, meeting planners and business
fliers.
• Being content rich, ATA's
Web Site reaches serious adults, business people and
travel agents, rather than just curious "surfers" or kids
who skew the numbers. The publishers feel that ATA's
results are solid, realistic and reflect excellent value
for advertisers.
• Time per view has reached a
phenomenal 7.59 minutes and close to 10 minutes on the
combination. The fact that viewers are staying on line
for a substantial length of time, rather than moving on
after a quick scan is encouraging.
• As a Value Added bonus,
advertisers in Africa Travel Magazine, (in print) will
receive the same size ad on the ATA Web Site for 6 months
at no extra charge.
• The above Advertising
Package on the web site starts immediately upon sign up,
even though the magazine's publication date may several
months in the future.
Innovations for Africa Travel
Magazine In Print
• Starting in January, Africa
Magazine will target 6 "Custom Editions to selected
travel business events, including the ATA 27th Congress
Edition in May, 2002.
• Low rate of $50 per column
inch ($5.00 cpm) available in addition to normal
display.
• Over 30 per cent more photo
content, in a magazine already rich with glossy
color.
• "Supermap" of Africa 's
Airports, Aviation and Transportation sector, Africa -
USA- Canada Trade Missions, African E-Mail Travel Trade
Directory.
DON'T MISS YOUR OPPORTUNITY TO
ADVERTISE AND PLACE EDITORIAL FEATURES ON ATA'S HIGHLY
RATED AND FAST-GROWING WEB SITE. THE DAILY VOICE AND
SHOWCASE OF AFRICA TRAVEL MAGAZINE
Ph. (604) 681-0718, fax (604)
681-6595 or e-mail airhwy@dowco.com
